{"id":3577,"date":"2023-01-28T14:31:54","date_gmt":"2023-01-28T06:31:54","guid":{"rendered":"https:\/\/tomwatkin.com\/?page_id=3577"},"modified":"2023-06-29T10:43:18","modified_gmt":"2023-06-29T02:43:18","slug":"business-development-course","status":"publish","type":"page","link":"https:\/\/tomwatkin.com\/?page_id=3577","title":{"rendered":"Business Development Course"},"content":{"rendered":"\n<p>Are you a consultant, small business owner or entrepreneur with a strong technical base but struggling to grow your business? Do you need to upskill your work winning toolbox? Then this is for you. <\/p>\n\n\n\n<p>An end-to-end, turn key, proven system that gives you control of your business development and subsequent revenue growth. In fact this business development course sets you up with the systems and processes to assess your business and market. Aim your future effort in line with your purpose. Before taking daily systematic action to proactively achieve the revenue results you need. <\/p>\n\n\n\n<p>You will learn how to develop your market and customers, qualify leads and pursue opportunities consistently, giving your efforts the best chance of success. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Business Development Academy will help you:<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Comprehensive Market Assessment&nbsp;<\/strong><\/h3>\n\n\n\n<p>Really understand your business, your market and your niche. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ultimate Prioritization<\/strong><\/h3>\n\n\n\n<p>Time is precious. Learn to use it on those customers who will give significant revenue return.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Grow Your Business Without Feeling Salesy<\/strong><\/h3>\n\n\n\n<p>Meet customers with a curious mindset through the lens of learning.  However, manipulative, salesy tactics are not welcome here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Achieve Long-Term Sustainable Growth<\/strong><\/h3>\n\n\n\n<p>Set your business up for long term revenue growth by focusing on the right customers, market segment and systems.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Business Development Academy<\/em>&nbsp;is an online course that gives you the tools and proven system you need to create a long lasting business with loyal customers and growing revenues.<\/p>\n\n\n\n<p>What&#8217;s more, over 5 content packed and easy to follow modules I\u2019ll lay out for you my exact method for developing your business and growing your revenues without skipping a single step<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/tomwatkin.thinkific.com\/courses\/business-development-academy\"><strong>Enrol Today<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">This business development course is focused on 3 core areas:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>ASSESS:<\/strong> assessing purpose, goals, and market to understand your place within it.<\/li>\n\n\n\n<li><strong>AIM:<\/strong> aiming effort through consistent planning in line with your purpose and goals.<\/li>\n\n\n\n<li><strong>ACTION:<\/strong> daily systematic action keeping you talking to the right customers and pursuing priority opportunities again and again.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2022\/08\/cropped-Tom-Watkin-04-01-1.jpg?resize=383%2C383&#038;ssl=1\" alt=\"Triple A Framework: the core of the business development course. Focused on Assess, Aim and Action.\" class=\"wp-image-2264\" width=\"383\" height=\"383\" srcset=\"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2022\/08\/cropped-Tom-Watkin-04-01-1.jpg?w=511&amp;ssl=1 511w, https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2022\/08\/cropped-Tom-Watkin-04-01-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2022\/08\/cropped-Tom-Watkin-04-01-1.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/figure>\n<\/div>\n\n\n<p>With these 3 components in place and optimized, all you have to do is focus on five minute marketing, meeting your customers and watching your revenues grow. Finally a system that gives you a strong work winning foundation.<\/p>\n\n\n\n<p><strong>It literally becomes a simple system that you evolve with the market and repeat.<\/strong><\/p>\n\n\n\n<p>Without a doubt, if you put in the work &#8211; you\u2019ll get the results!<\/p>\n\n\n\n<p>In addition, each module has associated practical activities getting you to use the content and develop your business development foundation as the course progresses.<\/p>\n\n\n\n<p>By the end of the course you will have <strong>Assessed<\/strong> your company, market , competitors and customers. <strong>Aimed<\/strong> your effort by developing the three core plans. In addition you will be implementing the three processes required to take systematic daily <strong>Action<\/strong>.<\/p>\n\n\n\n<p>You will be undeniably set up to start growing your revenues in a sustainable and purposeful way. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">What&#8217;s inside the business development course<\/h2>\n\n\n\n<p>Here\u2019s a sneak peak of what you\u2019ll learn inside the 10 modules and sub-modules of&nbsp;<em>Business Development Academy<\/em>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1: The fundamentals of business development<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It\u2019s NOT Sales: Business Development A Simple Definition<\/li>\n\n\n\n<li>The Interconnected Sales Ecosystem<\/li>\n\n\n\n<li>Is Your Sales Funnel Full? Understanding why action is key<\/li>\n\n\n\n<li>The Makings of a Strong Business Developer<\/li>\n\n\n\n<li>If You Don&#8217;t Love Your Product Leave It<\/li>\n\n\n\n<li>Order Maker or Order Taker: Be Proactive<\/li>\n\n\n\n<li>Triple A Framework: an overview<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.1: Assess Part 1: Understanding your busines<\/strong>s<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The beginnings of a strategy: Define your purpose<\/li>\n\n\n\n<li>Company and business unit Visions &amp; Objectives<\/li>\n\n\n\n<li>Measure Success: Target Expectations<\/li>\n\n\n\n<li>Standing out in the market: What Is Your Unique Offering?<\/li>\n\n\n\n<li>Cost Leader or Differentiated: Understanding your commercial strategy<\/li>\n\n\n\n<li>What and Where?: Prioritizing Products and Industries<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.2: Assess Part 2: Customers<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where are your customers: Unravelling the Mysteries of Market Mapping<\/li>\n\n\n\n<li>Who Are Your Customers: Putting a pin in the map<\/li>\n\n\n\n<li>Finding the Gold: Forming a Customer Matrix<\/li>\n\n\n\n<li>Customer Segmentation: Not all customers are created equal<\/li>\n\n\n\n<li>Crossing the Chasm: Strategic Customer Targets<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.3: Assess Part 3: Understanding your internal environment<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don&#8217;t work alone: Leveraging In-House Relationships<\/li>\n\n\n\n<li>Gaining support: Who Are Your Internal Stakeholders?<\/li>\n\n\n\n<li>Expanding your impact: Forming Internal Alliances<\/li>\n\n\n\n<li>Beg, Borrow, Buy: Expanding your Business Development Resources<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.4: Assess Part 4: Mastering your External Environment<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do you fit? Operating Industry and your place in it<\/li>\n\n\n\n<li>Where the boundaries lie: Target Geography<\/li>\n\n\n\n<li>Culture Trap: Awareness of Cross Border Culture<\/li>\n\n\n\n<li>Unlikely Alliances: External Stakeholders<\/li>\n\n\n\n<li>Understanding the enemy: A simple Competitor Analysis<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.1: Aim: Aiming your future effort in line with your purpose<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be focused: Prioritize Your Effort<\/li>\n\n\n\n<li>Mine the Gold You Already Have: Existing customers first<\/li>\n\n\n\n<li>Initial Priorities: Key Customer Targets<\/li>\n\n\n\n<li>Maintaining alignment: Revisit Target Expectations<\/li>\n\n\n\n<li>Five-Minute Marketing: Basic options&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.2: Aim: Drawing the Road Map<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Only Three Plans You Need<\/li>\n\n\n\n<li>Strategic Plan: 3-5 years<\/li>\n\n\n\n<li>Operational Plan: 1 year<\/li>\n\n\n\n<li>Tactical Action Plan: daily<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.1: Action: Gaining Momentum<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is this working?: Measuring Your Success<\/li>\n\n\n\n<li>Methodical Marketing: Simple ways to gain brand awareness<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.2: Action: Systematic Sales Path<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Systematic Development: Nurture and uncover warm leads<\/li>\n\n\n\n<li>Sort the wheat from the chaff: Lead Qualification<\/li>\n\n\n\n<li>Systematic Pursuit: Make every opportunity count<\/li>\n\n\n\n<li>Making the most of Customer Meetings<\/li>\n\n\n\n<li>Put your best foot forward: Consistent winning Proposals<\/li>\n\n\n\n<li>Always Follow Up<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.3: Action: Maintaining Purpose<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The What of Feedback<\/li>\n\n\n\n<li>The Who of Feedback<\/li>\n\n\n\n<li>The Where of Feedback<\/li>\n<\/ul>\n\n\n\n<p>Each module has an accompanying activities video and worksheet to get you implementing the lessons learned straight away. By the time you finish the course you will have <strong>Assessed<\/strong> your market, business and purpose, <strong>Aimed<\/strong> your effort and begun taking daily <strong>Action<\/strong>. Of course, all the tools are included for you to hit the ground running.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2023\/01\/387-3878578_new-members-have-a-no-risk-30-day.jpg?resize=410%2C263&#038;ssl=1\" alt=\"\" class=\"wp-image-3619\" width=\"410\" height=\"263\" srcset=\"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2023\/01\/387-3878578_new-members-have-a-no-risk-30-day.jpg?w=820&amp;ssl=1 820w, https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2023\/01\/387-3878578_new-members-have-a-no-risk-30-day.jpg?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2023\/01\/387-3878578_new-members-have-a-no-risk-30-day.jpg?resize=768%2C493&amp;ssl=1 768w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t forget: it\u2019s completely risk free<\/h2>\n\n\n\n<p>I\u2019ve packed a lot into&nbsp;<em>Business Development Academy<\/em>&nbsp;because not only do I want you to learn the work winning skills to help you succeed in your career and business growth but I want to guarantee that you don\u2019t fail.<\/p>\n\n\n\n<p>And to make it a no-brainer deal for you I\u2019m giving you a 30 day 100% money-back guarantee with your purchase of&nbsp;<em>Business Development Academy<\/em>&nbsp;today.<\/p>\n\n\n\n<p><strong>That\u2019s right: Go through the course, check out the bonuses, follow the steps, put in the work, and if you don\u2019t love it in the first 30 days of your purchase, send me an email and I\u2019ll refund you immediately. No questions asked, no hard feelings.<\/strong><br><br>If&nbsp;<em>Business Development Academy<\/em>&nbsp;doesn\u2019t work for you, I\u2019d much prefer for you to take your money and invest it where you will be happier and get results. I just want you to unlock your revenue growth potential!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exclusive Bonus Content <\/h2>\n\n\n\n<p>Also &#8211; if you sign up for <em>Business Development Academy<\/em> today you\u2019ll receive some exclusive bonuses:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Help What Now?: Immediate Action BD <\/strong><\/h3>\n\n\n\n<p>Want to get your revenue growth happening right now, then watch this video. Use these three actions to start meeting customers, gain market information and uncover opportunities straight away.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tracking Large Opportunities with the Must Win Matrix <\/strong><\/h3>\n\n\n\n<p>This video and template provide a simple yet effective system for tracking large, strategic and must-win opportunities. Of course, it keeps you on track with the longer term projects ensuring they are pursued properly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Leveraging Social Media: The Art of Five Minute LinkedIN Marketing<\/strong><\/h3>\n\n\n\n<p>This masterclass provides everything you need to begin using LinkedIn effectively for business development. In fact, this simple system will grow your online presence and build your reputation in your niche or industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Template spreadsheet <\/strong><\/h3>\n\n\n\n<p>All the templates you need to create a practical Business Development plan. Of course, this will form the hub of your work winning activity moving forward. The must-have tool that makes the practical application of the course even easier.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">What are you waiting for? <\/h3>\n\n\n\n<p>Take control of your work winning and sign up today. In brief, you&#8217;ll be getting:<\/p>\n\n\n\n<p>All&nbsp;10 core&nbsp;<em>Business Development Academy<\/em>&nbsp;videos with over&nbsp;3 hours of in-depth step-by-step training in easy to implement chunks <strong>($650 value)<\/strong>.<\/p>\n\n\n\n<p>Additionally, each module has accompanying worksheets and activities to get you using the skills and developing your work winning system for your market and business.<\/p>\n\n\n\n<p>Even more, three exclusive bonus masterclass videos expanding your skillset and marketing capabilities <strong>($250 value)<\/strong>.<\/p>\n\n\n\n<p>Finally, fully customizable templates for all aspects of the course, giving you the tools to create your own business development system effectively, pain free <strong>($100 value)<\/strong>.<\/p>\n\n\n\n<p>In fact, that&#8217;s <strong>over $1000 <\/strong>worth of value!!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/tomwatkin.thinkific.com\/courses\/business-development-academy\"><strong>Enrol Now<\/strong> <strong>for only $47<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>P.S.<\/strong>&nbsp;Don\u2019t forget that when you join <em>Business Development Academy<\/em> you are joining risk-free. You have an entire 30 days to watch the course, implement the strategies in your own business, and take action on all that you learned and THEN decide if it\u2019s right for you.<\/p>\n\n\n\n<p><strong>P.P.S.<\/strong>&nbsp;Trust me when I say, once you\u2019ve started honing your work winning skills and implementing the actions you\u2019ll never want go back!<\/p>\n\n\n\n<p>I know what it\u2019s like to be scared to try something new, but think of the upside to controlling your work winning activity and developing your industry wide reputation.<\/p>\n\n\n\n<p><strong>Of course,<\/strong> t<strong>he beauty of Business Development Academy is that you can get my complete proven system, that I use every day, learned from decades of experience, and skip all of the pain and mistakes that I made!<\/strong><\/p>\n\n\n\n<p>It couldn\u2019t be easier or more convenient!<\/p>\n\n\n\n<p>Don&#8217;t wait, do your future self a favor and be brave. Invest in yourself, get the training that is guaranteed and proven, and grow your revenues, win the projects you want and get known in the market.<\/p>\n\n\n\n<p>Your life will never be the same!<\/p>\n\n\n\n<p>See you on the inside&#8230;<\/p>\n\n\n\n<p><a href=\"https:\/\/tomwatkin.com\/?page_id=5\">Tom Watkin<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/tomwatkin.thinkific.com\/courses\/business-development-academy\"><strong>Over $1000 Value<\/strong> <strong>for only $47<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Business Development Academy is right for you!<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Are you a consultant, small business owner or entrepreneur with a strong technical base but struggling to grow your business? &hellip; <\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/tomwatkin.com\/?page_id=3577\" class=\"more-link\">MORE +<\/a><\/p>\n","protected":false},"author":1,"featured_media":3578,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-3577","page","type-page","status-publish","has-post-thumbnail","hentry","no-entry-title","featured-image-below","featured-image-size-"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Development Course<\/title>\n<meta name=\"description\" content=\"Consultants and small business owners struggling with their work winning can build a strong foundation with this business 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