{"id":1366,"date":"2023-06-02T01:49:00","date_gmt":"2023-06-01T17:49:00","guid":{"rendered":"https:\/\/tomwatkin.com\/?p=1366"},"modified":"2023-05-31T16:42:43","modified_gmt":"2023-05-31T08:42:43","slug":"its-not-sales-its-service","status":"publish","type":"post","link":"https:\/\/tomwatkin.com\/?p=1366","title":{"rendered":"It’s Not Sales, It’s Service"},"content":{"rendered":"\n

Over the last few years I have been living and breathing business development and pulling the thread on how work winning fits within the rest of your business. <\/p>\n\n\n\n

When practicing purposeful business development, it\u2019s easy to get caught up in the idea of winning an opportunity. If you’re not careful making the sale can begin to dominate everything. After all, without sales, a business cannot succeed. However, it is important to remember that sales are just part of a much larger process \u2013 customer service.<\/p>\n\n\n\n

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Begin your business development journey:<\/strong> Grab Your Guide<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

Service means customer service<\/h2>\n\n\n\n

Customer service is the foundation of any successful business. It is the way in which a business interacts with its customers and provides them with the necessary information and support they need to make informed decisions. This includes everything from answering questions, to providing product demonstrations, to handling complaints.<\/p>\n\n\n\n

Of course, the key to providing excellent customer service is to put the customer first<\/em>. This means going the extra mile to make sure that the customer is satisfied with their experience, regardless of whether or not a sale is made. For example, personnel who take the time to listen to a customer\u2019s concerns, provide helpful advice, and follow up with them after the interaction, is likely to earn the customer\u2019s loyalty and trust.<\/p>\n\n\n\n

During project delivery, customers who are communicated with at every stage feel valued, and secure in the knowledge of project progress. When things are going wrong is when customer service really shines. Taking time to keep the customer informed of problems and how you are dealing with them cements that level of trust. <\/p>\n\n\n

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Customer service grows sales <\/figcaption><\/figure>\n<\/div>\n\n\n

Customer service grows sales<\/h2>\n\n\n\n

In addition to building customer loyalty and trust, providing excellent customer service leads to increased sales. Customers who feel informed, valued and respected are more likely to return for future work. Not to mention the fact that they will recommend your business to others. Calling back to my previous point, customers who have a positive experience with a business are more likely to forgive a mistake or negative experience, because they have developed the relationship and trust.<\/p>\n\n\n\n

On the flip side, neglecting customer service has the opposite effect. Treating customers as a transaction and putting yourself first will result in a loss of trust. Resulting in a breakdown in relationship and a reluctance to buy more of your services.<\/p>\n\n\n\n

Final thoughts<\/h2>\n\n\n\n

It\u2019s important to note that excellent customer service is not just limited to face-to-face interactions. It\u2019s also about providing a seamless, consistent experience across all customer touchpoints, including email, phone, and social media.<\/p>\n\n\n\n

Remember, while sales are certainly important, they are just the end result of a much larger process. Providing excellent customer service is the foundation of a successful business and should always be a top priority. Putting the customer first and build strong trust based relationships will help increase your sales over time.<\/p>\n\n\n\n

How are you prioritising customer service in your team?<\/p>\n\n\n\n

customer service<\/p>\n\n\n\n

Are looking to begin your Business Development journey but are not quite sure where to start? Download my quick start guide to business development. This gives a series of simple activities to quickly set you on the right path.<\/p>\n\n\n\n\n\n

For a definition of business development you can check out my take in this post here<\/a>.<\/p>\n\n\n\n

If you are getting value out of my weekly free content I’d ask that you consider buying my new book. It’s a simple yet comprehensive framework to base your business development activity around and full of practical application to get you started now. It is available to order on Amazon<\/a> now.<\/p>\n\n\n

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Order your copy now!<\/figcaption><\/figure>\n<\/div>\n\n\n

N<\/p>\n\n\n\n

If you want a more proactive and personal approach to your business development I am available to help. Through face to face video calls I’ll set you on the right path and keep you accountable to future activity. I currently have space on my 1on1 personalized coaching program, or you can sign up to my flagship course. To learn more click the button below.<\/p>\n\n\n\n

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Business Development Coaching<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Over the last few years I have been living and breathing business development and pulling the thread on how work … <\/p>\n

MORE +<\/a><\/p>\n","protected":false},"author":1,"featured_media":4017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[49,3,9,66],"class_list":["post-1366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-action-phase","tag-business-development","tag-concept","tag-service-not-sales","featured-image-below","featured-image-size-"],"yoast_head":"\nIt's Not Sales, It's Service - Tom Watkin<\/title>\n<meta name=\"description\" content=\"When practicing business development, it\u2019s easy to let sales dominate everything. 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