{"id":2088,"date":"2022-09-16T01:24:00","date_gmt":"2022-09-15T17:24:00","guid":{"rendered":"https:\/\/tomwatkin.com\/?p=2088"},"modified":"2023-04-05T16:45:03","modified_gmt":"2023-04-05T08:45:03","slug":"key-elements-to-include-in-a-business-development-operational-plan","status":"publish","type":"post","link":"https:\/\/tomwatkin.com\/?p=2088","title":{"rendered":"Key Elements to include in a Business Development Operational Plan"},"content":{"rendered":"\n

Once your strategic plan<\/a> is in place you a business development operational plan has to be written. This gets more granular around the goals and priorities of the business development effort. Timescale should be no longer than 12 months. Ideally the information should fit within a single page. Taking the company-wide strategy and applying it to the particular markets within your sphere of responsibility.<\/p>\n\n\n\n

At a minimum, it should detail revenue targets, quoting targets, key industries, and actions. Details of a measurable KPI should accompany each action.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Business Development Plan Framework<\/h2>\n\n\n\n

A model framework is presented below to be adapted for your particular circumstances.<\/p>\n\n\n\n

  1. Mission<\/strong>\u2014adapts the company mission to apply to your region and areas of responsibility.<\/li>
  2. Targets<\/strong>\u2014details the targets for revenue, volume of quoting, and number of business development meetings and calls. <\/li>
  3. Customer Experience<\/strong>\u2014defines how you want the customer to engage with and experience your offering. This shapes both how you approach customers and your internal delivery teams.<\/li>
  4. Marketing<\/strong>\u2014highlights those marketing tools planned for the coming year. Details social media plans, specific events, and launches, etc.<\/li>
  5. Existing Market Segments<\/strong>\u2014details the key goals, targets, and actions for this segment of your customer base.<\/li>
  6. New market segments<\/strong>\u2014longer-term goals and actions that are unlikely to yield immediate results but tie in with the growth aspirations of the company.<\/li>
  7. Projects<\/strong>\u2014defines projects specific to your team for the coming year. Includes development of the company website, marketing materials, or project references.<\/li>
  8. Collaboration<\/strong>\u2014features internal stakeholder alliances to enable smooth collaboration in any joint actions needed.<\/li><\/ol>\n\n\n\n

    Example Plan<\/h2>\n\n\n\n

    Google holds many examples of sales strategies. A simple search will give you plenty of choice. However, I developed an example intended to be simple and succinct (see below). Capturing enough detail to be relevant, it defines the priorities clearly. Adapt this to your own specific set of circumstances.<\/p>\n\n\n\n

    Remember to make all KPIs SMART. Specific, Measurable, Attainable, Relevant, and Time-Bound.<\/p>\n\n\n

    \n
    \"\"
    Example operational business development plan<\/figcaption><\/figure>\n<\/div>\n\n\n

    Action Your Business Development Plan<\/h2>\n\n\n\n

    Commit to building your annual operational plan. This will help guide your activity in line with your company purpose. completing this exercise gets yous thinking more strategically about the activity you need to undertake. Who are your key customers and where is your growth going to come from this year? Give it some real thought and include in the plan.<\/p>\n\n\n\n

    If you need help, spaces are available on my personalised coaching program<\/a>. This one on one service will let us do a deep dive on you business development planning, market assessment and daily activity. I’ll help keep you focused and accountable. <\/p>\n\n\n\n

    If you are starting your business development journey and would like to understand the different stages and activities needed for success download my free BD checklist resource below. You can use this on its own or in conjunction with my new book Business Development Begins Here<\/a>.<\/p>\n\n\n\n\n\n

    For a simple framework to base your business development activity around I recommend checking out my new book Business Development Begins Here<\/em>. You can Pre-Order on Amazon<\/a> by clicking the pic below.<\/p>\n\n\n

    \n
    \"\"<\/a><\/figure>\n<\/div>\n\n\n

    N<\/p>\n\n\n\n

    If you want a more proactive and personal approach to your business development I am available to help. Through face to face video calls I’ll set you on the right path and keep you accountable to future activity. I currently have space on my 13-week 1on1 personalized coaching program. To learn more click the button below.<\/p>\n\n\n\n

    \n
    Business Development Coaching<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Once your strategic plan is in place you a business development operational plan has to be written. This gets more … <\/p>\n

    MORE +<\/a><\/p>\n","protected":false},"author":1,"featured_media":2145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[53,3,56,54,22],"class_list":["post-2088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-aim-phase","tag-business-development","tag-business-development-plan","tag-plan","tag-triple-a-framework","featured-image-below","featured-image-size-"],"yoast_head":"\nKey Elements to include in a Business Development Operational Plan - Tom Watkin<\/title>\n<meta name=\"description\" content=\"An operational business development plan is key to guiding your annual BD activity. 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