{"id":3718,"date":"2023-09-08T01:17:00","date_gmt":"2023-09-07T17:17:00","guid":{"rendered":"https:\/\/tomwatkin.com\/?p=3718"},"modified":"2023-09-12T12:43:29","modified_gmt":"2023-09-12T04:43:29","slug":"farming-and-business-development","status":"publish","type":"post","link":"https:\/\/tomwatkin.com\/?p=3718","title":{"rendered":"Why Farming and Business Development Share the Same Unique Perspective"},"content":{"rendered":"\n<p><strong>&#8220;You reap what you sow!&#8221;<\/strong> This age-old adage holds significant truth in various aspects of life, including the practice of business development. While it may seem unlikely, there are remarkable parallels between the world of farming and the realm of business development. In this post, we explore these similarities. Shedding light on how farming principles can provide valuable insights for successful long term work winning. From the importance of relationships to developing trust, let&#8217;s uncover why these two seemingly distinct domains share a unique perspective.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/tomwatkin.com\/?page_id=2365\" style=\"border-radius:5px\"><strong>Begin purposeful business development:<\/strong> <strong>Grab Your Guide<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">You Reap What You Sow<\/h2>\n\n\n\n<p>Just as farmers carefully select and sow seeds, business developers must strategically plant the seeds of their ideas and efforts. The success of a harvest depends on several factors, including the quality of seeds, the care given to the crops, and external circumstances like weather conditions. Additionally, you don&#8217;t see the results of these efforts for many months.<\/p>\n\n\n\n<p>Similarly, in business development, the results you achieve are a direct consequence of the time, effort, and thoughtfulness invested in nurturing relationships, identifying opportunities, and delivering value. Again, you often don&#8217;t see the benefits from this effort for months, or in some cases years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Relationships are Everything<\/h2>\n\n\n\n<p>Both farming and business development thrive on relationships. Farmers build relationships with suppliers, buyers, and fellow farmers to share knowledge, resources, and support. Likewise, business developers establish connections with clients, partners, and stakeholders to foster collaboration, generate leads, and drive growth. By recognizing the significance of relationships, both farmers and business developers can create mutually beneficial networks that contribute to long-term success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Developing Meaningful Relationships Takes Time<\/h2>\n\n\n\n<p>Just as crops require time to grow and mature, cultivating meaningful relationships in business development is a patient and continuous process. Farmers understand that crops cannot be rushed or forced to yield results prematurely. Similarly, building trust, rapport, and understanding with potential clients or partners cannot be expedited. Authentic connections take time to develop, and investing the necessary effort in nurturing relationships pays off in the long run.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2023\/06\/richard-bell-vpfEhvI5UE4-unsplash.jpg?resize=480%2C320&#038;ssl=1\" alt=\"\" class=\"wp-image-4525\" style=\"width:480px;height:320px\" width=\"480\" height=\"320\" srcset=\"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2023\/06\/richard-bell-vpfEhvI5UE4-unsplash.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2023\/06\/richard-bell-vpfEhvI5UE4-unsplash.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><figcaption class=\"wp-element-caption\">Work winning, like farming, takes long term effort<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Trust is Easily Broken<\/h2>\n\n\n\n<p>In farming, the harvest can be ruined by external factors such as unfavorable weather conditions, pests, or disease. Similarly, in business development, trust can be fragile and easily broken. A single misstep, a breach of confidentiality, or a failure to meet expectations can erode trust with clients or partners. Just as farmers work tirelessly to protect their crops from threats, business developers must take proactive steps in safeguarding trust through transparency, consistent communication, and ethical practices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>Farming and business development may seem worlds apart, but upon closer examination, they share fundamental principles contributing to success. Just as farmers understand the importance of sowing quality seeds, nurturing crops, and building relationships, business developers can gain valuable insights from these practices. Embracing the parallels between farming and business development can lead to a more holistic approach, emphasizing the significance of long term relationships and trust. So, whether you&#8217;re tending to crops or cultivating business opportunities, remember that <strong>you reap what you sow<\/strong>.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Farming and business development<\/p>\n\n\n\n<p>For more help with starting your business development journey download my quick start guide. This gives a series of simple activities to quickly set you on the right path in only 10 days.<\/p>\n\n\n\n\n\n<p>For a definition of business development you can check out <a href=\"https:\/\/tomwatkin.com\/?p=2522\">my take in this post here<\/a>.<\/p>\n\n\n\n<p>If you are getting value out of my weekly free content I&#8217;d ask that you consider buying my new book. It&#8217;s a simple yet comprehensive framework to base your business development activity around and full of practical application to get you started now. It is available to order on <a href=\"https:\/\/www.amazon.com\/Business-Development-Begins-Here-Watkin\/dp\/1646637844\/ref=sr_1_1?crid=3ATJBL5WCKGU3&amp;keywords=Business+Development+Begins+Here+by+Tom+Watkin&amp;qid=1659968722&amp;s=books&amp;sprefix=business+development+begins+here+by+tom+watkin%2Cstripbooks%2C49&amp;sr=1-1\">Amazon<\/a> now.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.amazon.com\/Business-Development-Begins-Here-Watkin\/dp\/1646637844\/ref=sr_1_1?crid=3ATJBL5WCKGU3&amp;keywords=Business+Development+Begins+Here+by+Tom+Watkin&amp;qid=1659968722&amp;s=books&amp;sprefix=business+development+begins+here+by+tom+watkin%2Cstripbooks%2C49&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2022\/11\/IMG-1933-2-small.jpg?resize=421%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-3072\" style=\"width:421px;height:350px\" width=\"421\" height=\"350\" srcset=\"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2022\/11\/IMG-1933-2-small.jpg?w=561&amp;ssl=1 561w, https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2022\/11\/IMG-1933-2-small.jpg?resize=300%2C249&amp;ssl=1 300w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/a><figcaption class=\"wp-element-caption\">Order your copy now!<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-white-color has-text-color\">Business development and farming<\/p>\n\n\n\n<p>If you want a more proactive and personal approach to your business development I am available to help. Through face to face video calls I&#8217;ll set you on the right path and keep you accountable to future activity. I currently have space on my 1on1 personalized coaching program, or you can sign up to my flagship course. To learn more click the button below.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/tomwatkin.com\/?page_id=1807\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Business Development Coaching<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;You reap what you sow!&#8221; This age-old adage holds significant truth in various aspects of life, including the practice of &hellip; <\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/tomwatkin.com\/?p=3718\" class=\"more-link\">MORE +<\/a><\/p>\n","protected":false},"author":1,"featured_media":4522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[13,3,19],"class_list":["post-3718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-action","tag-business-development","tag-mindset","featured-image-below","featured-image-size-"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Farming and Business Development Share the Same Unique Perspective<\/title>\n<meta name=\"description\" content=\"There are remarkable parallels between the world of farming and that of business development. In this post, we explore these similarities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomwatkin.com\/?p=3718\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Farming and Business Development Share the Same Unique Perspective\" \/>\n<meta property=\"og:description\" content=\"There are remarkable parallels between the world of farming and that of business development. In this post, we explore these similarities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tomwatkin.com\/?p=3718\" \/>\n<meta property=\"og:site_name\" content=\"Tom Watkin\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-07T17:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T04:43:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tomwatkin.com\/wp-content\/uploads\/2023\/06\/noah-buscher-G0m9kKvkkB8-unsplash1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/?p=3718#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/?p=3718\"},\"author\":{\"name\":\"Tom\",\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/#\\\/schema\\\/person\\\/a7e1c58bd748e7906ab3c3f7258d6b9a\"},\"headline\":\"Why Farming and Business Development Share the Same Unique Perspective\",\"datePublished\":\"2023-09-07T17:17:00+00:00\",\"dateModified\":\"2023-09-12T04:43:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/?p=3718\"},\"wordCount\":706,\"image\":{\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/?p=3718#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/tomwatkin.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/noah-buscher-G0m9kKvkkB8-unsplash1.jpg?fit=640%2C427&ssl=1\",\"keywords\":[\"Action\",\"Business Development\",\"Mindset\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/?p=3718\",\"url\":\"https:\\\/\\\/tomwatkin.com\\\/?p=3718\",\"name\":\"Why Farming and Business Development Share the Same Unique Perspective\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/?p=3718#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/?p=3718#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/tomwatkin.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/noah-buscher-G0m9kKvkkB8-unsplash1.jpg?fit=640%2C427&ssl=1\",\"datePublished\":\"2023-09-07T17:17:00+00:00\",\"dateModified\":\"2023-09-12T04:43:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/#\\\/schema\\\/person\\\/a7e1c58bd748e7906ab3c3f7258d6b9a\"},\"description\":\"There are remarkable parallels between the world of farming and that of business development. In this post, we explore these similarities.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/?p=3718#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tomwatkin.com\\\/?p=3718\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/?p=3718#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/tomwatkin.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/noah-buscher-G0m9kKvkkB8-unsplash1.jpg?fit=640%2C427&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/tomwatkin.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/noah-buscher-G0m9kKvkkB8-unsplash1.jpg?fit=640%2C427&ssl=1\",\"width\":640,\"height\":427},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/?p=3718#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tomwatkin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Farming and Business Development Share the Same Unique Perspective\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/#website\",\"url\":\"https:\\\/\\\/tomwatkin.com\\\/\",\"name\":\"Tom Watkin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tomwatkin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tomwatkin.com\\\/#\\\/schema\\\/person\\\/a7e1c58bd748e7906ab3c3f7258d6b9a\",\"name\":\"Tom\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2c22fcff7c29a8e6f407f211b77652405c1cd5f1179f50500b3f5c470df8e0fa?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2c22fcff7c29a8e6f407f211b77652405c1cd5f1179f50500b3f5c470df8e0fa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2c22fcff7c29a8e6f407f211b77652405c1cd5f1179f50500b3f5c470df8e0fa?s=96&d=mm&r=g\",\"caption\":\"Tom\"},\"description\":\"Tom is an author and business development leader with a passion to help professionals be more purposeful in their BD efforts.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/tomwatkin\\\/\"],\"url\":\"https:\\\/\\\/tomwatkin.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Farming and Business Development Share the Same Unique Perspective","description":"There are remarkable parallels between the world of farming and that of business development. In this post, we explore these similarities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tomwatkin.com\/?p=3718","og_locale":"en_US","og_type":"article","og_title":"Why Farming and Business Development Share the Same Unique Perspective","og_description":"There are remarkable parallels between the world of farming and that of business development. In this post, we explore these similarities.","og_url":"https:\/\/tomwatkin.com\/?p=3718","og_site_name":"Tom Watkin","article_published_time":"2023-09-07T17:17:00+00:00","article_modified_time":"2023-09-12T04:43:29+00:00","og_image":[{"width":640,"height":427,"url":"https:\/\/tomwatkin.com\/wp-content\/uploads\/2023\/06\/noah-buscher-G0m9kKvkkB8-unsplash1.jpg","type":"image\/jpeg"}],"author":"Tom","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tom","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tomwatkin.com\/?p=3718#article","isPartOf":{"@id":"https:\/\/tomwatkin.com\/?p=3718"},"author":{"name":"Tom","@id":"https:\/\/tomwatkin.com\/#\/schema\/person\/a7e1c58bd748e7906ab3c3f7258d6b9a"},"headline":"Why Farming and Business Development Share the Same Unique Perspective","datePublished":"2023-09-07T17:17:00+00:00","dateModified":"2023-09-12T04:43:29+00:00","mainEntityOfPage":{"@id":"https:\/\/tomwatkin.com\/?p=3718"},"wordCount":706,"image":{"@id":"https:\/\/tomwatkin.com\/?p=3718#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2023\/06\/noah-buscher-G0m9kKvkkB8-unsplash1.jpg?fit=640%2C427&ssl=1","keywords":["Action","Business Development","Mindset"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/tomwatkin.com\/?p=3718","url":"https:\/\/tomwatkin.com\/?p=3718","name":"Why Farming and Business Development Share the Same Unique Perspective","isPartOf":{"@id":"https:\/\/tomwatkin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tomwatkin.com\/?p=3718#primaryimage"},"image":{"@id":"https:\/\/tomwatkin.com\/?p=3718#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2023\/06\/noah-buscher-G0m9kKvkkB8-unsplash1.jpg?fit=640%2C427&ssl=1","datePublished":"2023-09-07T17:17:00+00:00","dateModified":"2023-09-12T04:43:29+00:00","author":{"@id":"https:\/\/tomwatkin.com\/#\/schema\/person\/a7e1c58bd748e7906ab3c3f7258d6b9a"},"description":"There are remarkable parallels between the world of farming and that of business development. In this post, we explore these similarities.","breadcrumb":{"@id":"https:\/\/tomwatkin.com\/?p=3718#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tomwatkin.com\/?p=3718"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tomwatkin.com\/?p=3718#primaryimage","url":"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2023\/06\/noah-buscher-G0m9kKvkkB8-unsplash1.jpg?fit=640%2C427&ssl=1","contentUrl":"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2023\/06\/noah-buscher-G0m9kKvkkB8-unsplash1.jpg?fit=640%2C427&ssl=1","width":640,"height":427},{"@type":"BreadcrumbList","@id":"https:\/\/tomwatkin.com\/?p=3718#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tomwatkin.com\/"},{"@type":"ListItem","position":2,"name":"Why Farming and Business Development Share the Same Unique Perspective"}]},{"@type":"WebSite","@id":"https:\/\/tomwatkin.com\/#website","url":"https:\/\/tomwatkin.com\/","name":"Tom Watkin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tomwatkin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/tomwatkin.com\/#\/schema\/person\/a7e1c58bd748e7906ab3c3f7258d6b9a","name":"Tom","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2c22fcff7c29a8e6f407f211b77652405c1cd5f1179f50500b3f5c470df8e0fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2c22fcff7c29a8e6f407f211b77652405c1cd5f1179f50500b3f5c470df8e0fa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2c22fcff7c29a8e6f407f211b77652405c1cd5f1179f50500b3f5c470df8e0fa?s=96&d=mm&r=g","caption":"Tom"},"description":"Tom is an author and business development leader with a passion to help professionals be more purposeful in their BD efforts.","sameAs":["https:\/\/www.linkedin.com\/in\/tomwatkin\/"],"url":"https:\/\/tomwatkin.com\/?author=1"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/tomwatkin.com\/wp-content\/uploads\/2023\/06\/noah-buscher-G0m9kKvkkB8-unsplash1.jpg?fit=640%2C427&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tomwatkin.com\/index.php?rest_route=\/wp\/v2\/posts\/3718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tomwatkin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tomwatkin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tomwatkin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tomwatkin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3718"}],"version-history":[{"count":5,"href":"https:\/\/tomwatkin.com\/index.php?rest_route=\/wp\/v2\/posts\/3718\/revisions"}],"predecessor-version":[{"id":4776,"href":"https:\/\/tomwatkin.com\/index.php?rest_route=\/wp\/v2\/posts\/3718\/revisions\/4776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tomwatkin.com\/index.php?rest_route=\/wp\/v2\/media\/4522"}],"wp:attachment":[{"href":"https:\/\/tomwatkin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tomwatkin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tomwatkin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}