Exciting news, my new book is available to buy on 18th October and I’m celebrating with a signed book giveaway. Two years of blood, sweat and tears have finally paid off. Business Development Begins Here will finally be arriving.
I’ll be giving away a signed copy to one lucky member of my email list.
If you are not on the list, no problem you can still get in on the book giveaway. Sign up below to get access to my free Business Development resources and a chance to get a free copy. Alternatively sending me an email (tom@tomwatkin.com) will also get you in the mix.
What is my book all about? Business Development Begins Here: Your Practical Guide to Achieving Purposeful, Repeatable Revenue Growth was written for anyone transitioning into the discipline of business development. It explains the basic concepts and leads the reader through a comprehensive framework to hang their work winning on. The triple A framework sets the reader up for repeatable revenue growth through assess, aim and action.
Assessing purpose, goals and market. Aiming effort through consistent planning. Both lead to systematic Action that will keep you talking to the right customers and pursuing priority opportunities again and again.
If you are:
- new to business development and overwhelmed by the prospect of winning work
- catapulted into a role where you need to quickly improve your teams revenue
- want to get more systematic and consistent with your business development
- need to inspire your team to get out into the market more
Then I would recommend pre-ordering the book and cherry picking the parts that work for you.
Early Reviews
Don’t just take my word for it here are a couple of great reviews I received recently.
At last there’s an author who is able to make a very clear distinction between “sales” and “business development” instead of hovering somewhere between the two. With that difference clearly articulated, Tom Watkin’s new book casts a bright spotlight on the critical steps needed to build individual, team and organisational business development capability through his carefully crafted triple A framework. Whether you are just starting out in business development, need to refresh your own personalised approach, or have recently assumed responsibility for an organisation’s BD function, Business Development Begins Here is an essential starting point.
Emeritus Professor Gary Martin FAIM FACE. Chief Executive Officer of the Australian Institute of Management Western Australia
This is a must read for anyone involved in B2B bizdev! In a very manageable 184 pages, Tom Watkin crystallizes the key components of both strategy and tactics for assessing opportunities, targeting well-qualified prospects, and taking prompt action to close business. While very useful as a “kick start” for first time sales/bizdev professionals, it also provides a powerful, but easily digestible, framework for running a company’s business development efforts.
Ed Zier. Former COO of Baseline Financial Services in New York City, and author of UNDAUNTED: Leadership Amid Growth and Adversity
If you’ve enjoyed the free content that I put out I would ask that you consider buying a copy to show your support.
Remember to sign up for my email list above to enter the book giveaway for your chance to win a free signed copy!