Business Development Begins Here…
Your Practical Guide to Achieving Purposeful, Repeatable Revenue Growth
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Available Now at Amazon and all good book stores.
business development begins here
Whether a business owner, entrepreneur or technical professional transitioning into work winning accountability the ability to grow a business becomes critical to success. Never has this been more valuable than in today’s ever-changing landscape. Leaders eager to develop these skills will find Business Development Begins Here their go-to resource.
A practical, real, and relatable sales experience. Tom has clearly applied his years of experience and education, which he is not only passionate about, but also willing to tell the world. This is a story I will most certainly share with my team of up and coming sales professionals.
Simon Martin. Business Line Manager, Epiroc
Drawing on his 20+ years of professional experience leading teams and business development across the globe, Tom Watkin distills the essence of business development into an easy to use system. The Triple A Framework comprises three easy to follow stages: Assess, Aim & Action. Each illustrated by simple diagrams, tools and examples for ease of understanding and clean implementation.
For anyone transitioning into the discipline of business development this book removes the unknown. Assessing purpose, goals and market. Aiming effort through consistent planning. Both lead to systematic Action that will keep you talking to the right customers and pursuing priority opportunities again and again.
In a world full of complexity and ambiguity, it is a rarity to come across a book that is pragmatic, refreshingly straightforward, easy to read and understand. Tom Watkin draws on a wealth of his own experience and that from others in related fields supported by simple illustrations to bring the book – and Business Development – to life. His Triple A process offers a step-by-step guide to the confusing world of Business Development. It is a must read for anyone starting out in business development and a timely reminder and revision for those already in it!
Simon Hollington. Co-author, “Post-Pandemic Leadership
The simplicity of the system and its foundation in real world experience results in a practical book with lessons that can be used immediately. It provides you with a robust work winning system that will contribute to significant revenue growth.
Don’t miss this opportunity to catapult your business development efforts to the next level.
This book is a comprehensive “end to end how to” on business development, to help your business achieve strong revenue growth. Tom has distilled his personal experiences into a simple, three step process that is full of practical insights and lots of useful tools and information all with one focus in mind – business growth through an efficient and effective systematized business development framework.
What I like most about the book is that you could read it front to back or dip in and out of it, as needed. The action summary at the end of each stage, along with the top tips at the end of each chapter, are very useful. This is a book that can set you up for ongoing business success.
Shirley Anne Fortina. Director and Principal, POD Consultancy
To learn more about Tom visit here.
For Tom’s weekly blog posts on business development visit here.
Koehler Books are going to be publishing Business Development Begins here. Check out more of their business books here.
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