Business Development Begins Here

New Book Launch on 18th October: Business Development Begins Here

By Tom on October 14, 2022

After two long years of writing, editing and full immersion I’ll be celebrating my book launch for Business Development Begins Here on 18th October.

You can buy it on Amazon now! If you do buy a copy please leave a review to help raise its profile.

Why Buy?

I’ve written Business Development Begins Here to really help professionals transitioning into a work winning role. Perhaps you associate with one of the following:

Do you own a small business and want to get serious about your business development?
Has your role evolved to include client facing and work winning responsibility but you’re not sure where to start?
Are you looking to improve your business units revenue by upskilling your staff members?
Are you a start-up with an amazing product but no sales process in place?

What You Get

Reading Business Development Begins Here gives you a strong foundation in the ways of winning work. Once you’ve finished the book you will:

Understand the basic business development concepts and how they apply to your activity
Gain workable models to enable you to assess your market, company, customers and competitors
Have practical templates allowing formation of a strategic, operational and tactical plan
Learn the necessity of daily action
Follow a simple system to gain leads, qualify them into meaningful opportunities and get the best chance of success at winning revenue
Do all of this without becoming a sales person!

Each reader will be at a different stage of their business development journey. As such I wrote the book so that each person can concentrate on the areas of most interest, making it a valuable tool regardless of your experience.

More info on the book can be found here.

Book Launch, One of Many

While I am highlighting the book launch here on the blog this is the start of a series of in person launches:

21 October – Personal book launch – Gage Roads Fremantle. Any of my Perth based contacts are welcome to join me for an informal celebration of the book hitting paper.
October – date to be determined – Coffey Consulting book launch and talk. Opportunity to talk to the Environment division leadership about the concepts of the book.
December 5th – Australian Institute of Management book launch and talk. Opportunity to present Business Development Begins Here to the business community here in Western Australia.

Where to Buy My Book

While book stores will be carrying my book Amazon is king. Choose the version that works best for you.

Amazon.com

Amazon.com.au

Amazon.co.uk

Koehler Books – Publisher site

Leave a Review

When you do buy, please can you do me a favour and leave a review on Amazon. This will really help me get the word out and accelerate my sales.

Once you’ve read the book let me know what you think. Which bits did you find most useful? Drop me a line.

My New Book Launches on 18th October: Book Giveaway

By Tom on October 7, 2022

Exciting news, my new book is available to buy on 18th October and I’m celebrating with a signed book giveaway. Two years of blood, sweat and tears have finally paid off. Business Development Begins Here will finally be arriving.

I’ll be giving away a signed copy to one lucky member of my email list.

If you are not on the list, no problem you can still get in on the book giveaway. Sign up below to get access to my free Business Development resources and a chance to get a free copy. Alternatively sending me an email (tom@tomwatkin.com) will also get you in the mix.

What is my book all about? Business Development Begins Here: Your Practical Guide to Achieving Purposeful, Repeatable Revenue Growth was written for anyone transitioning into the discipline of business development. It explains the basic concepts and leads the reader through a comprehensive framework to hang their work winning on. The triple A framework sets the reader up for repeatable revenue growth through assess, aim and action.

Assessing purpose, goals and market. Aiming effort through consistent planning. Both lead to systematic Action that will keep you talking to the right customers and pursuing priority opportunities again and again.

If you are:

new to business development and overwhelmed by the prospect of winning work
catapulted into a role where you need to quickly improve your teams revenue
want to get more systematic and consistent with your business development
need to inspire your team to get out into the market more

Then I would recommend pre-ordering the book and cherry picking the parts that work for you.

Early Reviews

Don’t just take my word for it here are a couple of great reviews I received recently.

At last there’s an author who is able to make a very clear distinction between “sales” and “business development” instead of hovering somewhere between the two. With that difference clearly articulated, Tom Watkin’s new book casts a bright spotlight on the critical steps needed to build individual, team and organisational business development capability through his carefully crafted triple A framework. Whether you are just starting out in business development, need to refresh your own personalised approach, or have recently assumed responsibility for an organisation’s BD function, Business Development Begins Here is an essential starting point.
Emeritus Professor Gary Martin FAIM FACE. Chief Executive Officer of the Australian Institute of Management Western Australia

This is a must read for anyone involved in B2B bizdev! In a very manageable 184 pages, Tom Watkin crystallizes the key components of both strategy and tactics for assessing opportunities, targeting well-qualified prospects, and taking prompt action to close business. While very useful as a “kick start” for first time sales/bizdev professionals, it also provides a powerful, but easily digestible, framework for running a company’s business development efforts.
Ed Zier. Former COO of Baseline Financial Services in New York City, and author of UNDAUNTED: Leadership Amid Growth and Adversity

If you’ve enjoyed the free content that I put out I would ask that you consider buying a copy to show your support.

Remember to sign up for my email list above to enter the book giveaway for your chance to win a free signed copy!